Goals

Measure and optimize your marketing

Spotify offers cultural insights alongside first- and third-party measurement solutions for a fuller view of performance. Assess impact across the funnel, then use what you learn to plan, validate, and optimize your marketing.

Verification and delivery

Understand whether your ads delivered as planned and reached the intended audience. Measure audience delivery, frequency, viewability, brand safety, attention, incremental reach, and more.

Brand impact

Understand how your campaigns influence perception and build brand equity.

Business outcomes

Connect ad exposure to actions such as website visits, app installs, foot traffic, and sales.

+27%

Incremental reach

Spotify delivers +27% incremental reach on top of TV, and +22% on top of social/digital.¹

2.6X

Awareness lift

Spotify ads between songs drive stronger awareness than media benchmarks.²

89%

Incremental sales lift

Campaigns combining any three ad formats drive more impact than single-format activations.³

Measure brand impact with Spotify Brand Lift

See how your ads influence upper- and mid-funnel metrics like ad recall, awareness, purchase intent, message association, and more.

Measure actions with Spotify Pixel and Conversions API

Understand what people do after ad exposure, from site visits and sign-ups to purchases. Pixel and Conversions API connect those outcomes back to your Spotify campaigns, giving you more signals to understand performance.
Learn more

Add another perspective with third-party measurement

Complement Spotify’s first-party capabilities with supported partners across areas such as mobile attribution, media verification, brand impact, and business outcomes.
Explore our measurement partners

Get more from campaign reporting

Use guided templates to build and customize reports across active campaigns. Explore delivery and performance by key metrics and dimensions, then schedule reports and access results through email or in-platform notifications. With Spotify Pixel or Conversions API in place, you can also see how conversion performance varies across delivery dimensions such as audience, genre, streaming context, device, and format.

Get your ads

on Spotify today

Sources: 1. Nielsen Mixer Study, US, 2023-2024, 2. Spotify Consumer Decision Journey 2023, 3. NCSolutions, US, 2020-2023