Spotify Performs: Raise the curtain on better ad performance

The tips below are just the opening acts. Download the full playbook for an in-depth look at ways to plan smarter, reach the right fans, and keep your campaign performing long after launch.

Start strong: planning and objectives

Every great performance starts with a solid setlist. On Spotify, that means aligning your business goals with the right campaign objectives—whether it’s brand awareness, app installs, or website traffic. Ads Manager simplifies this process with clear delivery goals and bidding strategies, while tools like the Spotify Pixel and Conversions API lay the groundwork for real-time measurement. Pro tip? Set your measurement strategy from day one to unlock sharper insights and better results.

Reach audiences when and where it matters

Spotify’s first-party data gives advertisers a front-row seat to fans—through demographic, behavioral, contextual, and custom targeting. Pair this with audio, video, and display formats designed to meet users in the moment, and you’ve got a campaign with serious stage presence. A multi-format approach isn’t just flashy—it works. Mixing formats can increase purchase intent by 50% and sales by 90%, compared to audio-only campaigns.

Keep tuning and evolving

Once your campaign is live, the real work begins: analyzing, refining, and optimizing. From split testing (coming soon) to budget pacing and creative refreshes, Spotify Ads Manager makes it easy to respond to what’s working—and what’s not. And with built-in tools like Brand Lift and conversion tracking, you can connect the dots between reach and real results. Like any great performance, the key is knowing your audience, staying agile, and keeping your message fresh.