Create impactful campaigns with Spotify Ads Manager

Research has shown that listeners find Spotify significantly more engaging and immersive than other popular media platforms like social media, TV, and radio.¹ Further, an impressive 93% of this engagement transfers to ad engagement, according to the same study²

This presents a unique opportunity for businesses to more deeply connect with their audiences on Spotify.

And here's the best part: you can easily do that with Spotify Ads Manager—our intuitive self-serve ads manager, which empowers brands to manage their digital campaigns on Spotify with ease, control, and in real time.

With Ads Manager, you can launch ad campaigns that aim to deliver against your business objectives in just a few clicks. Plus, Ads Manager is a one-stop shop for advertising needs spanning audio asset development, multi-format campaign creation, and campaign measurement.

Let's break down the three major benefits of advertising on Spotify via our self-serve ads manager.

Ease: Get started in just a few clicks

When it comes to self-serve, ease of use is a must. With Ads Manager, you can create digital audio ads from scratch—and repurpose existing video assets to maximize your time and resources.

All of our advertisers have access to Spotify's free audio ad creation tools. You can create campaigns in six easy steps:

1. Write a script (or let us do it for you)
2. Pick your music from our library of background tracks
3. Record a voiceover with one of our partners
4. Incorporate existing video assets, like the ones you've already created for social media ads
5. Review your ad
6. Preview and share your ad

Our self-serve platform makes it simple and intuitive to move through these steps—in fact, you can have a campaign up and running in as little as 24 hours.

Control: Customize campaigns to specific goals

In Ads Manager, you're in control of launching a campaign that's customized to your business goals.

When setting up a campaign, select the objective that feels like the best fit—whether that's Reach, Impressions, Clicks, Streams, or Video Views.

You can also customize your target audience to help you reach the right people across Spotify's 675M+ monthly active users (MAUs). In addition to factors like age, gender, location and language, advertisers can target by music genre, contextual playlists, podcast episode topics, and hobbies or interests to help tailor ads to the right people.

In addition, Spotify Ads Manager allows you to set flexible daily or lifetime budgets—so you have control over your ad spend. It gives you a view of your estimated results based on bid cap, schedule, and budget. To avoid ad fatigue, our platform also lets you set a custom frequency cap for your ad set—so you're not over-saturating your target audience with the same message.

Performance: Track and tweak to help optimize results

Ads Manager also offers advertisers fast tracks for boosting performance. Research shows that combining audio and video formats on Spotify may lead to greater campaign performance across the funnel—from increased brand awareness (+7%)³ to incremental sales (+66%)⁴, compared to audio only.

Alternatively, augment your audio ads with our static or looping companion assets like Canvas for Advertisers, to help drive engagement and purchase intent. These dynamic formats allow you to convey your brand's message—and tell a richer story—in the most effective way.

You also have the option to choose Automatic Placement, which leverages machine learning to connect with both music and podcast listeners with a single ad set that incorporates audio or video ads.

As for reporting, Spotify Ads Manager offers real-time access to tools that provide deep insights into audience metrics and delivery. Plus, Spotify Pixel makes it possible to create pixels and reports directly on the platform, or connect an existing pixel created in Spotify Ad Analytics to your Ads Manager account. This will help you track real-time performance all within the Ads Manager dashboard, and assess and optimize accordingly.