Ad Formats

Tell your story with podcast ads

Podcasts are where fans are leaned in and build trusted relationships with their favorite hosts. Use our solutions to connect with engaged audiences and achieve your business objectives on Spotify.

Why Spotify podcast ads

Nearly half of Millennial and Gen Z listeners trust the brand or product promoted in podcast ads because of the trusted relationship they have with the hosts.¹ With Spotify reaching 90% of US podcast listeners, you can put that trust to work for your brand.² And it pays off: 70% of listeners recall the brand, while 62% report higher intent to seek out the company advertised.³

Leverage a fast-growing format

Podcast listeners are consuming more content than ever before, with the number of global podcast listeners projected to reach 500 million in 2024.⁴

High engagement

Spotify’s Sonic Science study found that 58% of a listener's engagement with a podcast rolls over into the ad experience.⁵

Reach your target audience

The Spotify Audience Network is designed to help your podcast ads reach the right listeners. Get accurate insights into your audience’s listening habits to ensure your ads go the extra mile.

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Creating podcast ads on Spotify

With Spotify Ads Manager, creating your podcast ad campaign has never been easier. Check out our ad specs to make sure your creative is optimized for delivery on Spotify.
View podcast ad specs

Our data-driven targeting helps you locate your core audience and works to reach them based on factors such behavioral, demographic, and contextual characteristics.

All you need is an idea and a vision. We’ll do the rest with free audio ad creation tools on Ads Manager—from drafting the script for your approval to recording the voiceover and producing the ad for you.

At any point in your campaign, get insights on performance. Fine-tune your marketing campaigns to make each one even more powerful than the one before it.

Get your ads

on Spotify today

Sources & References

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