Ad Formats

Tell your story with audio ads

With audio ads, you can connect with fans across their everyday moments. They’re a uniquely powerful way to build personal connections, even in screenless moments where other media can’t reach.

Why Spotify audio ads

Audio ads on Spotify are delivered when listeners are most receptive in a no-swipe, no-scroll environment—and 93% of the brain’s engagement with the content on Spotify is transferred directly into ad engagement.¹

Connect in screenless moments

Engage with listeners when they're immersed in the music and podcasts they love, and engaged in a range of activities.

Amplify your message, however they listen

Speak to your audience anytime, anywhere, on their preferred devices, whether they're enjoying music, podcasts, or a mix of both.

Reach the right audience, in the right moment

Choose from a range of targeting options: music genres, podcast categories, fans of specific artists, plus tones and activities–like cooking and relaxation–that match people’s everyday moments.

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Reach your audience in music, podcasts, or both

Connect with your audience in the environments they love most on Spotify – whether it's the immersive world of podcasts, the engaging backdrop of music, or both for maximum reach.

Podcasts command attention and foster deep connections. With 71% of daily podcast consumers giving their full or most of their attention to podcast content2, and 70% of Spotify podcast streamers receptive to ads3, this environment offers a unique opportunity to reach a highly engaged audience. Podcast advertising allows advertisers to connect with these listeners within the immersive environment of their favorite podcasts, with delivery available both on and off Spotify.

Spotify is the #1 most home-screened app, an essential companion for feeling good throughout the day. Listeners spend an average of 2 hours a day immersed in the music they love4, making Spotify a constant companion for moments of discovery, relaxation, and activity. This deep integration into their routines creates unparalleled opportunities to connect with your audience in a familiar and engaging audio environment.

You have the flexibility to choose where your ads run:
Podcasts Only: Connect with engaged, attentive listeners—on and off Spotify.
Music Only: Reach fans in their favorite music moments.
Music & Podcasts: Maximize your reach across all audio content on Spotify.

Audio Ads: Engaging Listeners Across Music & Podcasts

Reach active listeners on any device, in any environment, at any moment. Audio ads surface between songs and during podcast episodes when your audience is focused on what they’re hearing. Enhance your message with a companion image and link—or a clickable CTA card—so that listeners can tap to visit you online, whether they're in a music or podcast listening session.
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Canvas for Advertisers

Canvas for Advertisers brings the much-loved looping visual from the music experience to your audio ads on Spotify. Research suggests that Canvas not only captures users' attention effectively, but also positively impacts their likelihood of making a purchase after receiving the ad.5
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Creating audio ads on Spotify

Use the free audio ad creation tools on Ads Manager to create effective audio ads, no studio necessary. Just choose your background music, select a professional voiceover artist, send us the script, and we’ll take care of the rest! Or you can choose to use our generative AI audio ad-creation tool to quickly and efficiently produce high-quality audio ads tailored for music listeners.

When you’re happy with your ad, it’s time to build your campaign.

First, our smart targeting tools help you reach your audience based on what you select—from broad demographics like age, gender, language, or location, to more personal listening behavior like favorite genres, podcast categories, or even settings and activities.

Next, decide where your audio ads will run–across music, podcasts, or both.

With that, you’re set! Launch your campaign and watch as your ads reach the right audience, at the right moment.

After completing the first run of your campaign, review the insights from your dashboard. Ask the important questions: Did you reach the number of people you expected? Were the right people listening to your ad? Were they listening through to the end of your ad?

Make any necessary changes and then run your next campaign. It’s all about testing, testing, testing—until you hit that perfect note and get the results you want.

Get your ads

on Spotify today

Sources & References

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