Ad Formats

Engage fans with display ads

Reach fans while Spotify is on screen with visuals across the Now Playing view and Browse as they explore what to play next.

Drive impact during discovery moments

Share your story in highly-visible placements when fans are searching for their next favorite song or podcast.

In-feed display via Spotify Ads Manager and Direct IO

In-feed display ads appear in two placements. The first is Now Playing view: after a listener starts streaming with the app open, the ad appears in a 1x1 container where the album art was. They persist until the user dismisses the ad, leaves the view, skips a track, or exits Spotify.

The second is the Browse (Search) screen, where your ad appears between content sections as listeners actively explore.

In-feed and leaderboard display via Spotify Ad Exchange

On Spotify Ad Exchange, in-feed display ads appear in the same placements as Ads Manager and Direct IO. Leaderboard ads are exclusive to Spotify Ad Exchange and only available on desktop, where they appear on the Browse (Search) screen.

Get your ads

on Spotify today


Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.