Tell your story with video ads
Reach fans while Spotify is on screen across music and podcasts, from non-skippable, sound-on video between content to ads that appear when people interact with what’s playing.
Why Spotify video ads
All eyes on you
Users are only served video ads when they’re actively engaging with the app, so you know audiences will notice your message. In fact, our video ads have an average viewability rate of 83%.¹
Get their attention
Our video ads immerse audiences in eyes-on-screen moments—averaging 29% above Adelaide’s online video attention benchmark.²
A dynamic duo
Maximize your impact by showing up across both screenless audio and in-focus video moments. When running audio and video ads together, advertisers see 2.3x purchase conversion rate lifts vs. audio-only campaigns.³
Video placements across the fan journey
In-stream video: Be seen and heard
Non-skippable, sound-on placements connect you with fans between music and podcast content when the screen is in-view. They include a call-to-action card to help drive engagement.
In-feed video: Capture discovery moments
Available across Spotify buying channels
Capture attention with our full suite of creative tools–including an advertiser name field and CTA button to enrich your creative and drive traffic.
For video podcasts and custom podcast sponsorships (both available exclusively via Direct IO), contact your Spotify rep.
Boost your programmatic reach with prominent placements directly through your preferred DSP.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.
Sources & References