Automotive Industry
Auto advertising on Spotify
Spotify is present throughout the day—from school drop-offs to solo drives—keeping auto brands top of mind as people listen, think, and decide.
Automotive Ads on Spotify
Start your engines! For brands and businesses in the automotive industry, Spotify can be a valuable partner in reaching core audiences that include potential car buyers. Combine audio and video formats to get your product and message seen and heard.
Audience insights:
- 16%
of recent grads on Spotify expect to purchase a vehicle in the next 6 months
Source: GlobalWebIndex, Spotify Free Users A18-25, Graduated College or Trade School, Market = US Q421, Q122, Q222, Q322 - 61%
of first-time car buyers on Spotify are under the age of 35.
Source: GlobalWebIndex, Spotify Free Users, Market = US Q4 21, Q1 22, Q2 22, Q3 22
Tips for creating automotive ads
Check out our data-driven, industry-specific recommendations to craft compelling automotive ads on Spotify.
Built into the drive
With integrations across 30+ car brands, in-car listening is up 61% year over year, CarPlay streaming has grown 97% since 2021, and usage among parents is up 189%.⁴
92% of users say Spotify is part of their daily routine, averaging 2+ hours of engagement per day.⁵
7 in 10 users say Spotify helps them make car-buying decisions—and with 66% of listeners open to multiple brands at the point of purchase, influence at every stage matters.⁶
- Ads on Spotify capture 2X more attention than many social media platforms⁷, and 93% of content engagement translates directly to ad engagement.⁸
- This level of attention drives a 94.3% ad completion rate and 1.67% conversion rate, well above industry norms.⁹
Auto campaigns using both audio and video formats see 65% higher purchase intent, while those with +60% video impressions see 3.3X greater favorability and 1.6X higher purchase intent than audio alone.¹⁰
On average, Auto campaigns drive +14 pts in Ad Recall and +6 pts in Brand Awareness—reinforcing Spotify’s ability to build brands and drive action across the funnel.¹¹
