Ad Formats

Reach and engage users with In-Feed display ads

Create moments of connection through visual storytelling, served only when your audience is viewing the Spotify app. Get started with display ads on Spotify today.

Why Spotify display ads

In-Feed display ads open up exciting new opportunities to connect with your audience in non-interruptive environments. Seamlessly integrate impactful display creatives into your campaigns, reaching listeners as they browse and listen to content.

A richer media mix

Enhance your creative strategy further by complementing audio and video formats with display—and reach your audience in different moments and activities throughout their day.

Front and center

Deliver messaging when fans are looking at the app–via our Now Playing View (NPV) and Browse (or Search) screen.

Budget-proof

Running display formats via Ads Manager keeps creative production costs low. Upload existing image assets to quickly build a high-impact display ad, and reinforce visual themes across your campaign.

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In-Feed Display: Spotify Ads Manager and Direct

There are two places display ads can appear. In the Spotify Player, ads are served two seconds after the listener enters the Now Playing View (NPV), when they are streaming music content and the app is in view. The creative will appear in a 1x1 container where the album art was previously. The ad will persist until the listener dismisses the ad, leaves the NPV, skips to another song, or exits the app.

The second placement is the Browse (or Search) screen, where listeners are actively exploring content.

Display ad specs

In-Feed Display: Spotify Ad Exchange

For advertisers running ads via Spotify Ad Exchange, display ads appear in the same placements as they do in Ads Manager or Direct. However, display ads that appear on the Browse (or Search) screen do not support advertiser names, taglines and logos, or javascript.