Ad Specs

Overlay ad specs and requirements

Explore the specifications and requirements for overlay ads on Spotify.

Mobile Overlay

Image Dimensions: 630x920
File Type: JPG
File Size: 100 KB

3rd Party Tags: Click command and 1x1 tracking pixel only. All third-party tags and tracking URLs need to be in https format.

Call-to-action text: Do not build the call to action in the creative. Please reference the .PSD template to ensure that proper spacing is left for the native call-to-action button.

Choose one of the following text options to use inside the native call-to-action button:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
  • WATCH NOW

Clickthrough URL: Must be provided, but should not lead to any media that auto-plays audio.

URLs should direct to https destinations only.

Desktop

Dimensions: 800x435
File Type: JPG (Primary Image Asset does not support GIF files.)
Max File Size: 100 KB

Click command and 1x1 tracking pixel only. All third-party tags and tracking URLs need to be in https format.

Image Dimensions: 728x90
File Type: JPG, GIF
Max File Size: 100 KB
Animation: Unlimited
3rd Party Tags: Click command and 1x1 pixel. All third-party tags and tracking URLs need to be in https format.